Welcome to Mimzyy
‘Mimzyy’ comes from my childhood nickname, Mimzy. The content is always written directly from me to you. This is because I believe in fostering a personal connection with my readers, through sharing authentic experiences and insights that come straight from my heart. Mimzyy is more than just a blog; it is a community where we can inspire each other, every day!
Having grown up immersed in social media, I understand how powerful a tool it is in having your voice heard. It allows us to make a positive difference, whether this is through campaigning for causes close to your heart, educating others on important issues, or simply seeking to entertain and bring joy to the world. That is where I sit. There is so much negativity in the world. This is especially noticeable as a woman, since so much of it is directed towards us. We are constantly being told what we should look like, how we should act, and who we should be. This blog’s objective is to foster a sense of community among like-minded women, allowing them to be who they want to be.
I find empowering woman to be very rewarding. Knowing someone is in a better place due to my actions is a wonderful, fulfilling feeling. The ultimate aim for Mimzyy is to allow young, professional women to have easy access to any beauty-based advice, answers and entertainment they need, in an informal, friendly and informative format. However, that is not all that Mimzyy does. It also acts as a ‘hub’ for all things beauty and fashion, providing a centralised site of information, from a trustworthy, human source. In the modern world, there is an overwhelming amount of media content. This makes it hard to navigate and difficult to find what you’re looking for. Moreover, this is further amplified through the endless requirements and responsibilities we place on women’s shoulders. Having Mimzyy as a dependable source helps to alleviate the pressure, allowing women to simply enjoy reading about their interests.
The voice and tone are clear, educational and concise, with elements of humour to allow my personality to shine through. Mimzyy features content pillars including beauty, fashion and lifestyle. From recommendations, such as the ‘Haircare Heroes’ series, to deep dives into the latest fashion trends, Mimzyy has something for everyone. This further enhances the objective of it being a ‘hub’ of all things beauty.
I am confident that my content is of the highest quality for my readers and the overall Mimzyy community. This is because I have both professional and academic experience within the industry. These act as a foundation, supporting my personal passion for beauty and fashion. I have previously had a beauty-focused YouTube channel and some of my blog posts replicate their format, including ‘What’s In My Bag?’ and ‘My Everyday Makeup Routine’. However, the written posts are much more applicable to my target audience, as blogs are accessible anywhere, anytime. Furthermore, I have worked as a freelance makeup artist, so I have key insider insight into the industry. This includes tips and tricks I have learned along the way. Finally, my educational background in both Fine Art and Journalism sets me up as an effective, creative communicator. This allows me to powerfully connect with my audience. My ability to make content digestible and concise, while still including all relevant information and persuading the reader, sets me apart.
Unless stated otherwise, Mimzyy is never advertising anything. I review, recommend and write about products I genuinely love. I will never sell something to my audience that I don’t personally use or appreciate. If something is a paid partnership, this will be explicitly mentioned in the blog post, but please rest assured, I will still adore and vouch for it.
In conclusion, Mimzyy serves as a one-stop-shop for young, professional women seeking reliable and engaging content in beauty, fashion and lifestyle. Through my personal passion, professional knowledge and academic background, I am confident in my ability empower women, providing them with trustworthy advice and entertainment. By fostering a sense of community and alleviating the pressures of modern life, Mimzyy creates a hub for women to be themselves and find joy in their interests. Every recommendation is genuine, creating a dependable and enjoyable experience for all readers, and they can rest assured that Mimzyy will never compromise on quality.